Strategic Communications
Positioning, messaging and communications plans grounded in where your brand is going and what you want to become known for.
Strategic Communications
Making remarkable brands, and the people behind them, impossible to overlook.
I help luxury hospitality brands, chefs and visionary founders uncover the story only they can tell, build a distinct point of view and become known for what they do best.
Luxury Hospitality
From luxury hotels and celebrated chefs to founders building what comes next.
An executive career at Ritz-Carlton and Four Seasons — Washington, DC, Montreal, Monaco and Nice.
Personal Brand Strategy
Start a ConversationYour story, told so the right people remember it.
Positioning, storytelling and visibility that turn recognition into opportunity.
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The Point of View
Strategy finds the story. Personal brands make it memorable.
The most compelling brands are built around a clear point of view. I help companies and founders define what makes them distinctive, translate their expertise into meaningful stories and create the visibility that turns recognition into opportunity.
Services
How We Can Work Together
Media Relations
Thoughtful stories, smart pitching and trusted media relationships that build lasting credibility.
Brand Storytelling
Distinctive narratives and content that turn your expertise, experience and values into a recognizable point of view.
Personal Brand Strategy
Strategic positioning for founders, executives, chefs and experts who want to become more visible, build authority and create opportunities beyond their primary business.
Hotels · Chefs · Founders · France
Built, not theorized — Le Chef's Wife
From a personal story to a recognized media brand.
Le Chef's Wife began as a way to make French cooking feel accessible. Through clear positioning, consistent storytelling and media relations, it grew into a trusted platform — proof that your experience, positioned thoughtfully, becomes your greatest competitive advantage.
Read the Case Study →
Le Chef's Wife — French recipes, made simple. 150,000+ readers every month.
- Monthly readers
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- Instagram community
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- National media features
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- Brands built from zero
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About Anina
I have built brands from both sides of the story.
Anina Giannini is a strategic communications, media relations and personal brand expert with experience working for luxury hospitality brands including Ritz-Carlton and Four Seasons in Washington, DC, Montreal, Monaco and Nice.
She is also the founder of Le Chef’s Wife, a French food and lifestyle platform reaching more than 150,000 readers each month — firsthand experience transforming an individual point of view into a trusted media brand.
Experience
Professional
- Ritz-Carlton
- Four Seasons
- Luxury hospitality
- Restaurants and chefs
- Founder communications
- Personal brand strategy
- Food and lifestyle media
Founder
- Founder, Le Chef’s Wife
- Co-founder, Next ChaptHER
- Strategic communications advisor
- Food, hospitality and lifestyle creator
Featured In
Contact
You already have a story worth telling. Let's make sure people remember it.
Whether you are building a luxury hospitality brand, leading a growing company or becoming the visible voice behind your work, I can help you clarify your point of view and create the recognition your expertise deserves.